We begin 2021 with a new name, mission, vision, and logo. In coalition as community members and environmental stewards!
In 1990, we started as Edgewater Beautiful as a committee at the Edgewater Community Council with a neighborhood-wide clean up that brought together passionate neighbors that cared for our land, water, air, and wildlife.
In 2008, we emerged as the Edgewater Environmental Sustainability Project. In 2010 completed the neighborhood's first climate action plan by dedicated and evolving individuals and neighbors.
Over the last decade, the project grew into a sustained organization. 2020 provided an opportunity to reflect on our future. A team of long-time and brand-new volunteers came together to dream, strategize, and plan our refresh.
Renamed as the Edgewater Environmental Coalition, we enter a new era. Rooted in the history of our community and coalescing as community members and environmental stewards we are advancing a future of sustaining our water, land, food, air, and wildlife.
Our Goals of the Brand Refresh:
Our process:
February:
Special thanks to:
Burton
Tricia
Renee
Robert
Allen
Killian
Nick
Nathan
Killian
Nina
Helen
Bob D
Tom
Anne
Thom
In 1990, we started as Edgewater Beautiful as a committee at the Edgewater Community Council with a neighborhood-wide clean up that brought together passionate neighbors that cared for our land, water, air, and wildlife.
In 2008, we emerged as the Edgewater Environmental Sustainability Project. In 2010 completed the neighborhood's first climate action plan by dedicated and evolving individuals and neighbors.
Over the last decade, the project grew into a sustained organization. 2020 provided an opportunity to reflect on our future. A team of long-time and brand-new volunteers came together to dream, strategize, and plan our refresh.
Renamed as the Edgewater Environmental Coalition, we enter a new era. Rooted in the history of our community and coalescing as community members and environmental stewards we are advancing a future of sustaining our water, land, food, air, and wildlife.
Our Goals of the Brand Refresh:
- Rebrand refresh
- Refreshed name, mission, vision, logo, tagline, and website
- Revisit and redfin who we are, what we stand for, why important
- Improve consistency, clarity, and alignment between values, goals, and our brand/presence
- Effectively position ourselves with our networks and partner orgs, etc
- Refreshed name, mission, vision, logo, tagline, and website
- Impact our goals, mission, and plans
- Engage in outreach efforts and make connections
- Use this time we have now to get outreach, ideas, surveys, and connections lined up, good incubation moment now, take new information in
- Use this time we have now to get outreach, ideas, surveys, and connections lined up, good incubation moment now, take new information in
- Replenish funds (low priority, “nice to have”)
Our process:
February:
- Team kick off
- COVID pivot, New Era, New Decade | Created an evaluation process
- Collaborative, participatory | Sign up opened | Direct outreach
- Critiques pros/cons of current | went through brainstorming questions > workshopped candidates > wordsmithed results > put options out for votes
- Future survey | Created Slack channel & Freedcamp project | Planned out activities to complete | Competitor branding research completed
- Follow-up calls from survey | Evening meeting on strategy evaluation & updates | updates/shares at monthly meetings | Futures team meetings
- November: New mission & vision finalized by future’s steering committee | announcement & survey on new name | started working on logo
- New name finalized by futures steering committee front top ranked choice from survey
- ELPC Grant & contracted Turnstone Strategies
- Logo design process
- Public announcement | Coordinating updates and communications | Making name official with government
Special thanks to:
Burton
Tricia
Renee
Robert
Allen
Killian
Nick
Nathan
Killian
Nina
Helen
Bob D
Tom
Anne
Thom
